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Bases of correct reference promotion in Google

Date Added: August 18, 2008 05:01:51 PM
Author: admin
Category: Search Engine Marketing
In spite of the fact that any Mety Katzs and western SEO-gurus echoing them fanatically recommend the first way - there are incontestable proofs, that both of a method is almost identical, so we shall consider both gradually. 

Quality of the link Than quality of a page on which we wish to put the link with ours keyword is determined? 

Yes almost the same, than and usual on-page optimization: 
* keyword in title 
* keyword in heading 
* sufficient density keyword in the text 
* presence keyword in the text around of the link, and in general is simple presence of the text near it - that it was not alone standing link or than that is worse, the block of links 
* as the smaller quantity of external links from this page is possible 
* Google PR page (domain) 
* age of page (domain) 
* absence of instructions noindex and nofollow (though there were opinions, that googleboot practically ignores nofollow)
* hearings went, that the it is more difficult to receive the link, the above its value for Google. 

From here the conclusion - if is present the form for addition of a link, or the link to this form - value of the link presumably will be less. 
Though it experimentally is not proved. 
* besides because of the hearings, many western SEO are afraid to name pages Links, and write instead of it Resources 
* some people have fears, that the pages trading links (Sponsored Links, Partners etc.), find of Google and after that their importance it is artificial is underestimated Here in brief major factors on which it is possible to determine value of the link from this or that page. 
White methods of reception of links Link Exchange Itself, that is simple so for nothing anybody on you will not refer. Therefore one of methods of extraction of links is link exchange - you put the link to someone's site, and they for it put the link to you. Before beginning link exchange - it is necessary to establish a link directory in which enemy links will be saved. It can be made or in subitem of the site, or on it subdomain, or in general on the separate domain (then it already will be so-called three-way link exchange, a tripartite exchange - we twist a site And, and we ask a site In to put on us the link, and in exchange we refer to it from a site).
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